Press Kit

Writing about SpotDraft, or collaborating with us? Here’s where you’ll find all our brand assets.
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Our Logo

SpotDraft logo is the most immediate representation of our company, our culture, and our brand.
The logo in blue is our primary logo and preferred for usage across mediums. However, for dark background white color logo should be used.
It can only be displayed in unaltered form—no stretching, no resizing, no coloring.
Download here

Photos

You can find images of our leadership, teams and working space for use in content related to SpotDraft.
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Brand Guidelines

Brand
Guidelines

Brand Logos
and Usage

SpotDraft Brand Identity Usage Guideline

Our Logos

The SpotDraft logocomprises the symboland the logotype.

The logotype & symbol should not be used independently.
Logo(Symboland Logotype)
SpotDraft Brand Identity Usage Guideline

White Logo

The SpotDraft white logoshould be used on dark background colors.
Logo(Symboland Logotype)
SpotDraft Brand Identity Usage Guideline

Clear Zone

The SpotDraft horizontal logo is the primary logo and should be used in all instances. For both large-scale uses and small-scale uses, make sure to respect the clear zone of the logo.

Always use the logo files provided. Do not re-create.
The red border indicates minimum safe distance from other graphic elements.
SpotDraft Brand Identity Usage Guideline

Profile Symbol

The bolt symbol in the primary logo should be used in all instances for profile images. Make sure to respect the clear zone of the logo.

Always use the profile symbol files provided. Do not re-create.
The red border indicates the minimum safe distance, scale the logo proportionally.
SpotDraft Brand Identity Usage Guideline

Our Logo on Image

The SpotDraft logo should be used on white background on photographs or unless the logo sits on the white area of the image.
SpotDraft Brand Identity Usage Guideline

Our Logo On Background

The SpotDraft logo should be used on white background on photographs or unless the logo sits on the white area of the image.
SpotDraft Brand Identity Usage Guideline

Logo Misuse

Do not crop the logo.
Do not change the transparency of the logo.
Do not change the color of the logo.
Do not distort the logo.
Do not use any effect.
Do not recreate using any different typeface.
Do not outline the logo.
Do not rotate the logo.

Brand Colors

SpotDraft Brand Identity Usage Guideline

Our Colors

Primary Color Blue
Blue will be the most used primary color. You can use it as Heading text color, CTAs, etc where you need to focus more attention/bring dominance to the design.

- Should not be used as background color in any design.
SpotDraft Brand Identity Usage Guideline
Primary Color Red
Red as the primary color is going to used as a spot color. You can use this red where you want to make element/components in any design to pop.

- Can be used as text color for bold, semibold text, hyperlinks, etc.
- Can be used as background for CTA banners, etc. & should work cohesively with design color palette.
- Should not be used in excess on any design.
SpotDraft Brand Identity Usage Guideline
Secondary Colors
Secondary colors are there to bring a delightful pop to the design.

- Product illustration should be in monochrome palette.
- Can use secondary colors at 100% opacity for image/ illustration background color.
- Should not use secondary color at 100% opacity as page/layout background color in design.
SpotDraft Brand Identity Usage Guideline
Lights
Lights are secondary colors at 20% opacity and to be used as background colors.

These color give editorial feel to the design and content stand out ensuring high legibilty to the viewer.

Brand
Typography

SpotDraft Brand Identity Usage Guideline

Our Font

Fraunces was designed by Phaedra Charles and Flavia Zimbardi.

We use Fraunces for headings.

Our type scale uses below styles:
Semibold
Regular

Available on Google Fonts

abcdefghijklmanñopqrstuvwxyz
ABCDEFGHIJKLMANÑOPQRSTUVWXYZ
0123456789‘?!”(%)#@/&<-+÷×=>$€:;,.*

SpotDraft Brand Identity Usage Guideline
Founders is a family of typefaces were originally commissioned by Kris Sowersby and the design was influenced by classic grotesques from the early twentieth century.tieth century

We use Founders Text for body text.
Our type scale uses below styles:
Medium
Regular

Available on Google Fonts
abcdefghijklmanñopqrstuvwxyz
ABCDEFGHIJKLMANÑOPQRSTUVWXYZ
0123456789‘?!”(%)#@/&<-+÷×=>$€:;,.*
SpotDraft Brand Identity Usage Guideline

Font Pairing

Heading / Fraunces / Semibold

#1 CLM for fast growing companies

Body / Founders Text / Regular
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By using the SpotDraft marks, you agree to follow these guidelines as well as our terms of service and all our rules and policies. SpotDraft reserves the right to cancel, modify or change the permission in these guidelines at any time at its sole discretion.

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