What is your role? Describe what you do briefly.
I lead revenue efforts for the North America region at SpotDraft. I joined when the product was in its early stages and helped establish us as a credible player in the market. I now work closely with potential customers in the U.S.: Understanding their contracting pain points, guiding them through the CLM landscape, and helping them evaluate SpotDraft as a trusted solution. From first conversations to implementation, I aim to drive value and build strong partnerships.
How did you venture into Sales?
Sales wasn’t a planned career path. I studied B. Pharmacy at BITS Pilani and got involved in raising sponsorships for events and ideas on campus. That’s where I first learned to pitch ideas and raise funds, often without a formal playbook. Over time, I explored different types of sales, from event and media sales to product sales, and eventually gravitated toward software. I’ve stayed in SaaS ever since.
Growing up, what were your passions or interests?
I was initially preparing to be a military doctor. But once I joined BITS Pilani, I explored my creative side, dabbling in advertising, copywriting, and even film and media studies. I also developed a love for music, especially rock and metal, and now attend gigs regularly. Watching live music, from indie artists to bands like Gojira and Mogwai is my go-to way to relax.
What qualities help you thrive in your role?
Conviction and empathy. Sales today is about being a subject-matter expert and a trusted advisor, not just closing deals. You need to truly believe in your product and be able to educate customers. At the same time, it’s critical to understand your buyer’s challenges, even if that means putting your own goals aside. Balancing both is key.
Is SpotDraft a high-performance environment? How do you unwind?
Absolutely. I give 100% during work hours, whether I’m on customer calls or refining narratives to better position our product. To unwind, I disconnect completely: go for walks, catch up with friends, or listen to live music. Talking to people outside the tech world like musicians, small business owners, creatives gives me perspective and helps me reset.
How did you plan your growth at SpotDraft?
For me, growth has always been about impact, not titles. I started off as an individual contributor focused on bringing in logos and revenue. Over time, I began mentoring others and influencing product direction through customer insights. In fact, two hackathon projects I worked on: Clickthrough and an AI-powered legal ticketing system are now evolving into real products. It is so rewarding to identify market needs and help build for them.
What sets SpotDraft apart from other places you’ve worked?
Three things:
- Healthy debate is encouraged. Titles don’t matter, everyone’s opinion is valued.
- It’s outcome-driven. You’re trusted, but held to a high bar.
- There’s no toxic sales culture. Deals are collaborative, not competitive. Everyone pitches in and supports each other, which makes a huge difference.
What advice would you give to someone starting in Sales?
Start by figuring out if you really have the hunger to close, that drive is essential. Once you're sure, build your foundations: study sales frameworks, understand your product deeply, and get to know the market. And remember: great sales isn’t about pressure. It’s about curiosity, patience, and the ability to educate and guide.
