How it Started

Contracting at Unlimited Group was fragmented. Each agency operated in silos with its own templates, approval paths, and storage systems. Contracts were scattered across finance desks, inboxes, and filing cabinets. Legal was often pulled into routine requests, and business teams lacked visibility into the contracts they owned.

The team brought in SpotDraft to provide a solution for templates across the business for contracts like NDAs, SOWs, DPAs, MSAs and influencer agreements. Additionally, SpotDraft also achieved the task of centralizing operations, streamlining workflows, and reducing the back-and-forth.

The turning point came when Unlimited Group was acquired by Accenture Song, the world’s largest tech-powered creative group. What started as an effort to improve internal efficiency suddenly had to meet enterprise-grade compliance, auditability, and cross-entity visibility. SpotDraft wasn’t just useful anymore — it became essential.

Unlimited Group’s Challenges

Scattered Contracting

With each entity operating in silos: their own templates, approval workflows, and contract storage systems, the legal team at Unlimited Group was stuck in a maze of inconsistencies. Contracts lived everywhere and nowhere, like on finance desks, personal drives, email threads, and even in filing cabinets.

For the legal team, this meant chasing down documents just to answer basic questions. 

For example: “Which version was signed?”, “Did we agree to those terms?”, “Has this expired?”. 

This led to lost hours every week to manual searches and repetitive reviews. Business teams often waited in limbo, deals stalled, and duplicate negotiations became common. Instead of focusing on strategic work or risk management, legal was buried in admin, constantly firefighting.

There were numerous different entities and they all worked very uniquely and differently.
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Liz Tubb
Group Data Protection and International Standards Officer at Unlimited Group

No Contract Lifecycle Management

Without a CLM, tracking of the contract status (from drafting to review to signature and renewal)  was entirely manual. Teams wasted hours hunting down executed copies or scrambling to prevent unintended auto-renewals. Deadlines slipped by, stakeholders missed opportunities to renegotiate better terms, and legal had no easy way to stay ahead of upcoming obligations. 

During Accenture’s due diligence, the cracks tore wide open. Teams were forced into late-night inbox dives to track down missing agreements. One clause, an unlimited liability term, surfaced just days before close. It threatened to derail the timeline and exposed the business to significant risk. What had once been a slow, manual process now had real commercial consequences.

Before SpotDraft, signature delays were the norm

Only a handful of people had access to the company's external eSign tool, which meant every signature request, even for routine contracts like NDAs, had to pass through legal. Sales teams pushed for speed, but with limited licenses and no end-to-end workflow, contracts often sat in limbo. What should have taken hours dragged on for days or even weeks.

Getting things signed is difficult. Different teams have different priorities. The sales team just want the job done. They don’t necessarily focus on legal review.
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Laura Devine-Brown
Head of Legal, Unlimited Group

Lack of Business Ownership

‍‍Business stakeholders treated contracting as solely the legal team’s domain. Any question, over deliverables, payment terms, or renewal options, meant opening a ticket with three overworked lawyers. This reactive model created constant back-and-forth, drained legal resources, and left stakeholders feeling disempowered.

The stakeholder needs to know the answer to these questions. It’s their contract. I do think it’s really good in that regard because the person generating it has to actually get full ownership of contracts and think about what’s going in
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Laura Devine-Brown
Head of Legal, Unlimited Group

How SpotDraft Helped

Native eSignatures

SpotDraft’s built-in eSignature removed the need for external signing tools and aligned with Unlimited Group’s delegation-of-authority rules, ensuring that only authorized individuals could sign specific contract types. This eliminated the risk of unauthorized signatures, reduced compliance errors, and avoided embarrassing rework when the wrong person signed a document via different tools. 

• Faster Execution: Signature requests now complete in under a day, versus multi-day waits previously. It was seamless and could be sent and signed within the CLM rather than juggling between multiple tools.
  
• Audit-Ready Compliance: Every signature is timestamped and tied to user permissions, eliminating unauthorized approvals. It gave legal team the visibility they needed. 
• Reduced Support Load: Legal support tickets around signature access fell dramatically, freeing the team for complex reviews.
• Integrated Workflow: Business users stay in SpotDraft to get contracts signed—no context switching.

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Centralized Repository

All 650+ staff now access a single, cloud-based library of contracts and templates. No more hunting through email attachments or paper files.

• No more contract chaos: Sales and legal no longer waste time hunting down contracts. A quick search pulls up the exact agreement needed, so deals move forward without delay.
• Never miss a renewal again: Instead of last-minute scrambles, stakeholders now get proactive alerts, giving teams time to renegotiate on better terms or prepare renewals strategically.
• One client, multiple opportunities: Leadership finally has a clear view of client relationships across entities, revealing chances to cross-sell and consolidate efforts. Different areas of the business could see what was already in place if the opportunities grew with a client.
• Onboarding, simplified: New hires don’t wait on legal for hand-holding. With guided, self-serve workflows, they’re up and running in days, not weeks.

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Self-Serve Contract Generation

‍‍Pre-approved templates and guided questionnaires empower teams to draft compliant agreements on their own, while legal retains oversight of non-standard terms.

• Scale: Business users now generate 15–20 contracts per week independently.
• Time Savings: Legal saves an estimated 5–6 hours each week previously spent on routine drafting and reviews.

Now that templates and self-serve contracts reduce repetitive reviews, legal likely has more time for complex negotiations and high-risk matters."

Laura Devine-Brown
Head of Legal, Unlimited Group

• Quality & Consistency: Standard clauses (indemnities, termination rights, data protection) are embedded in every template, reducing errors and edits. By implementing template-driven contracts that only designated users can generate, Unlimited ensured full ownership of agreement terms. This eliminated unauthorized sign-offs and manual oversights without extra effort.
  
• Focused Reviews: Legal reviews concentrate only on custom or high-risk deviations, slashing back-and-forth loops.

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AI-Powered Data Capture

SpotDraft’s Smart Data Capture uses AI to extract metadata, like unlimited liability or auto-renewal clauses, so legal can focus on real risk.

• Accelerated Due Diligence: During Accenture’s acquisition audit, AI-driven extraction reduced manual review and saved time. 
• Risk Dashboards: Risky clauses are flagged across the entire portfolio, enabling legal to prioritize renegotiations where it matters most.
• Strategic Negotiations: Unlimited Group zeroed in on high-liability terms in legacy agreements, proactively mitigating exposure.
• Ongoing Monitoring: Continuous scans keep legal ahead of emerging risks as contracts evolve.

The Accenture team used SpotDraft to pull out contract metadata and go through unfavorable terms and renegotiate them. That's just really helped massively during the acquisition in terms of rather than someone sitting there reading through it.

Laura Devine-Brown
Head of Legal, Unlimited Group

What’s Next for Unlimited Group

The legal team has transformed from the department of “no” to the department of “now.” SpotDraft continues to evolve alongside Unlimited Group’s dynamic, fast-paced environment, connecting key stakeholders at every step of the contract lifecycle.

Having SpotDraft massively supports cross-functional collaboration so it connects those key stakeholders together throughout the contract lifecycle
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Laura Devine-Brown
Head of Legal, Unlimited Group