The Think Tank CFO Edition: Driving Strategic Growth

Strategic CFOs understand the need to keep an eye on the big picture and avoid cutting the revenue engines that support sustainable growth, even while macroeconomic slowdowns cause organizations to instinctively want to cut expenditures across the board.

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In the world of subscriptions, there is always more money to be made after the first purchase. To address the inefficiencies in their present revenue cycles, CFOs should investigate retention and churn in great detail. Instead of using static cancel processes, creating a churn deflection funnel might help you learn more about your customers' churn patterns and the kinds of offers that will keep them around.

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In addition to overseeing the organization's finances, a CFO is also in charge of developing a growth strategy and presenting reliable information to stakeholders.

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