Episode 66

Tennis & Entertainment Law with Peter Steckelman, SVP, Tennis Channel

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Episode 66

Tennis & Entertainment Law with Peter Steckelman, SVP, Tennis Channel

Cover of SpotDraft guide titled Building Smarter In-House Teams with photos and names of four professionals: Adam Becker, Akshay Verma, Tommie Tavares-Ferreira, and Kevin Cohn.
Here’s how Adam Becker at Cockroach Labs turned AI from experiment into daily legal ops power.

Summary

Key Insights


1. The Dealmaker’s Creative Compromise.

In negotiation, the objective is to find the area where both parties' needs overlap—the "elliptical oval" in the Venn diagram. Creativity in law is required to find non-conventional compromises, such as shared participation structures, that overcome institutional obstacles while matching the business's core commercial needs.

2. Working with Creative Talent Requires Respect and Active Listening.
When dealing with creative professionals, it is vital to be a good listener and elicit their creative vision. The most important technique is to constantly affirm: "You’re on their side". This dialogic approach, coupled with being positive and respectful, encourages the necessary risk-taking that the entertainment business is built on.

3. "Talent-Friendly" is a Business Imperative.
When negotiating with high-profile talent or influencers, maintaining a "talent-friendly" approach is crucial, especially in synergistic organizations like major studios or networks. It ensures that talent feels good about signing and returning for future work across different divisions. This philosophy also applies to all agreements: the goal is for the counterparty (employee, partner) to be happy and feel valued.

4. IP Exploitation Demands Multi-Disciplinary Legal Strategy.
The entertainment lawyer role quickly expands beyond media-specific deals (film/TV) into intellectual property, M&A, employment, and investment law. Understanding how all these disciplines intersect allows a lawyer to grasp the larger business strategy—for example, why setting a precedent on profit participation for one show is critical for the organization's long-term interests.

5. Tennis as a Model for Real-Time Problem-Solving.
Tennis is fundamentally a problem-solving sport: it's "you and the ball". The constant need to identify and solve micro-problems in real-time (e.g., why a serve is missing, how to blunt an opponent's pace) translates directly to a professional life that requires immediate, adaptive strategic thinking


6. Closing Insight

A General Counsel's job is not just to close a deal; it is to ensure both parties walk away happy and willing to return. By treating all counterparties—especially key talent—with respect, your legal function transforms into a value-creating engine for long-term business growth.

In this podcast, we cover


0:00 Introduction
10:37 Starting his career in-house at Disney
22:07 How to work with creative people
26:11 What role does creativity play in the legal field?
30:32 Working as a studio executive at video game developer Konami
32:46 Putting together talent agreements with celebrity athletes
42:03 Leading legal at the Tennis Channel
47:21 What playing tennis has taught Peter about being a lawyer
50:05 Rapid-fire questions
51:54 Book recommendations
52:40 What Peter wishes he’d known as a young lawyer

View AI generated transcript

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