Introduction: 0:00

• Introducing Matt Margolis, Partner at Margolis PLLC and Community and Partnerships Advisor to Justice HQ and Attorney Share. 
• Former Head of Legal and Community and LawTrades, Director of Legal and Risk Management at Lloyd Jones, and private practice attorney.
• Cultivating a huge social media audience of more than 100,000 followers across LinkedIn, TikTok, Instagram, and Twitter/X by making legal-related comedy videos and posts.

Building a major social media presence: 3:01

• Starting off low-stakes by creating relatable, humorous posts on LinkedIn and finding that followers really connected and engaged with them.
• Valuing experimentation and fun over consistency in the content creation process.
• Recognizing that lawyers gravitate towards dramatic performance, especially in litigation.
• Finding audiences for your content outside of the legal world.

Managing the demands of content production: 8:59

• Posting quick thoughts on Twitter/X without worrying about perfection.
• Taking considerable time and effort to produce videos and mitigating your schedule with the demands of your career.
• Creating posts that contain humor and push boundaries without alienating your audience.

Leveraging your persona profile to build brand awareness at LawTrades: 12:48

• Supporting the fractional and decentralized legal business model that brings together attorneys from a variety of backgrounds.
• Offering exceptional support to clients at a fraction of the price.

Starting your own legal firm: 14:45

• Find that your personal brand doesn’t always translate into an immediately large client base.
• Attracting corporate clients through your videos and industry recognition.
• Relying on the legal community to help support you as you launch your own business.

Tracking the evolution of in-house legal roles: 18:17

• Seeing more legal role stretch out into other responsibilities like privacy, marketing, etc.
• Assuming that these kinds of roles were novel before recognizing they are commonplace.
• Observing a trend in which lawyers are assumed to be jacks of all trades.

Leveraging AI at your law firm: 20:47

• Utilizing AI for surface research and keeping it a distance from client data.
• Progressing towards more AI as clients try to cut billable hours and more products are appearing on the market.
• Questioning the future of the billable hours model.

Advising on community and partnerships at Justice HQ and Attorney Share: 24:11

• Advising Justice HQ, a platform supporting plaintiff’s attorneys through events, mentorships, partnerships, and more.
• Advising Attorney Share, an attorney-to-attorney marketplace that allows lawyers to better serve their clients.

Recommendations: 26:14

• Recommending other legal content creators, including Alex Su, Brittany Leonard, and more.
• Recommending Spotdraft’s What Mommy Does children’s book.

What you wish you had known as a young lawyer: 29:02

• Accepting that everything will work out.