Episode 40

Leveraging Social Media to Build a Legal Brand: Matt Margolis, Partner at Margolis PLLC

Episode summary

Introduction: 0:00

  • Introducing Matt Margolis, Partner at Margolis PLLC and Community and Partnerships Advisor to Justice HQ and Attorney Share. 
  • Former Head of Legal and Community and LawTrades, Director of Legal and Risk Management at Lloyd Jones, and private practice attorney.
  • Cultivating a huge social media audience of more than 100,000 followers across LinkedIn, TikTok, Instagram, and Twitter/X by making legal-related comedy videos and posts.

Building a major social media presence: 3:01

  • Starting off low-stakes by creating relatable, humorous posts on LinkedIn and finding that followers really connected and engaged with them.
  • Valuing experimentation and fun over consistency in the content creation process.
  • Recognizing that lawyers gravitate towards dramatic performance, especially in litigation.
  • Finding audiences for your content outside of the legal world.

Managing the demands of content production: 8:59

  • Posting quick thoughts on Twitter/X without worrying about perfection.
  • Taking considerable time and effort to produce videos and mitigating your schedule with the demands of your career.
  • Creating posts that contain humor and push boundaries without alienating your audience.

Leveraging your persona profile to build brand awareness at LawTrades: 12:48

  • Supporting the fractional and decentralized legal business model that brings together attorneys from a variety of backgrounds.
  • Offering exceptional support to clients at a fraction of the price.

Starting your own legal firm: 14:45

  • Find that your personal brand doesn’t always translate into an immediately large client base.
  • Attracting corporate clients through your videos and industry recognition.
  • Relying on the legal community to help support you as you launch your own business.

Tracking the evolution of in-house legal roles: 18:17

  • Seeing more legal role stretch out into other responsibilities like privacy, marketing, etc.
  • Assuming that these kinds of roles were novel before recognizing they are commonplace.
  • Observing a trend in which lawyers are assumed to be jacks of all trades.

Leveraging AI at your law firm: 20:47

  • Utilizing AI for surface research and keeping it a distance from client data.
  • Progressing towards more AI as clients try to cut billable hours and more products are appearing on the market.
  • Questioning the future of the billable hours model.

Advising on community and partnerships at Justice HQ and Attorney Share: 24:11

  • Advising Justice HQ, a platform supporting plaintiff’s attorneys through events, mentorships, partnerships, and more.
  • Advising Attorney Share, an attorney-to-attorney marketplace that allows lawyers to better serve their clients.

Recommendations: 26:14

  • Recommending other legal content creators, including Alex Su, Brittany Leonard, and more.
  • Recommending Spotdraft’s What Mommy Does children’s book.

What you wish you had known as a young lawyer: 29:02

  • Accepting that everything will work out.
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Tyler Finn
Head of Community & Growth, SpotDraft
Matt Margolis
Partner, Margolis PLLC

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