Introduction: 0:00
- Introducing Matt Margolis, Partner at Margolis PLLC and Community and Partnerships Advisor to Justice HQ and Attorney Share.
- Former Head of Legal and Community and LawTrades, Director of Legal and Risk Management at Lloyd Jones, and private practice attorney.
- Cultivating a huge social media audience of more than 100,000 followers across LinkedIn, TikTok, Instagram, and Twitter/X by making legal-related comedy videos and posts.
Building a major social media presence: 3:01
- Starting off low-stakes by creating relatable, humorous posts on LinkedIn and finding that followers really connected and engaged with them.
- Valuing experimentation and fun over consistency in the content creation process.
- Recognizing that lawyers gravitate towards dramatic performance, especially in litigation.
- Finding audiences for your content outside of the legal world.
Managing the demands of content production: 8:59
- Posting quick thoughts on Twitter/X without worrying about perfection.
- Taking considerable time and effort to produce videos and mitigating your schedule with the demands of your career.
- Creating posts that contain humor and push boundaries without alienating your audience.
Leveraging your persona profile to build brand awareness at LawTrades: 12:48
- Supporting the fractional and decentralized legal business model that brings together attorneys from a variety of backgrounds.
- Offering exceptional support to clients at a fraction of the price.
Starting your own legal firm: 14:45
- Find that your personal brand doesn’t always translate into an immediately large client base.
- Attracting corporate clients through your videos and industry recognition.
- Relying on the legal community to help support you as you launch your own business.
Tracking the evolution of in-house legal roles: 18:17
- Seeing more legal role stretch out into other responsibilities like privacy, marketing, etc.
- Assuming that these kinds of roles were novel before recognizing they are commonplace.
- Observing a trend in which lawyers are assumed to be jacks of all trades.
Leveraging AI at your law firm: 20:47
- Utilizing AI for surface research and keeping it a distance from client data.
- Progressing towards more AI as clients try to cut billable hours and more products are appearing on the market.
- Questioning the future of the billable hours model.
Advising on community and partnerships at Justice HQ and Attorney Share: 24:11
- Advising Justice HQ, a platform supporting plaintiff’s attorneys through events, mentorships, partnerships, and more.
- Advising Attorney Share, an attorney-to-attorney marketplace that allows lawyers to better serve their clients.
Recommendations: 26:14
- Recommending other legal content creators, including Alex Su, Brittany Leonard, and more.
- Recommending Spotdraft’s What Mommy Does children’s book.
What you wish you had known as a young lawyer: 29:02
- Accepting that everything will work out.
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