Key insights

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1. Leverage "Misery" for Broad Skill Acquisition.
Even while unhappy in early law firm years, Leonard proactively sought projects in IP, data privacy, and M&A. This broad exposure allowed her to later "save the day" in-house by providing cross-functional value that specialized attorneys could not.

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2. LinkedIn is a Community, Not a Broadcast Station.
Leonard started posting during the pandemic not to build a "brand," but to help others avoid the burnout she experienced. By focusing on helping the person she used to be, she built a loyal following that eventually provided her with organic consulting deal flow.

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3. Start Messy to Achieve Permanent Growth.
Many legal professionals are paralyzed by a need for perfection. Leonard advocates for "discomfort is temporary, growth is permanent"—advising people to post even when they fear judgment, as consistency is the only path to building authentic authority and confidence.

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4. The "Vibe Check" Networking Strategy.
High-level professional relationships are increasingly built online before they ever meet in person. By the time Leonard attends conferences like CLOC, she already has friends in Australia and across the US, turning "scary" networking events into a community of supportive peers.
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5. Closing insight

The era of the invisible General Counsel is over. By embracing the messy process of building a personal brand, you don't just secure your next job—you transform from a "hired gun" associate into a recognized industry authority with a diversified career portfolio.