Key Insights

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1. IP Is One of the Most Valuable Assets a Company Owns

Matthew stresses that IP includes much more than patents — trademarks, trade secrets, design rights, data systems, and know-how all shape competitive advantage.

His example: even if Coca-Cola lost its factories, the brand + recipe alone could rebuild the company.

For modern GCs, IP is not legal hygiene — it’s a core business asset that requires intentional stewardship.

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2. Patent Examiners Are Human — Strategy Should Reflect That

From his UK IPO experience, Matthew explains that successful applications aren’t just technically correct — they’re persuasive.

Key lessons:

Communicate clearly.

Explain the problem being solved.

Make claims defensible, not overreaching.

Understand the examiner’s perspective.

Great patent attorneys succeed because they argue well, not because they draft long descriptions.

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3. Use Data, Not Guesswork, to Shape Patent Strategy

Historically, companies filed patents blindly. Now, with tools like PatSnap, teams can analyze:

examiner allowance rates,

competitor filings,

grant patterns by jurisdiction,

prosecution timelines,

R&D trends across industries.

For GCs inheriting legacy IP portfolios, Matthew recommends moving toward data-driven IP management, where insights guide what to file, where to file, and how aggressively to pursue claims.

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4. Inventor Incentives Matter — Recognition Is Often the Best Motivator

While bonuses or patent award programs exist, Matthew says most engineers simply want acknowledgment and ownership.

Seeing their name on a patent certificate or plaque builds pride and encourages participation.

GCs should design a repeatable process that makes inventors feel seen.

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5. AI Will Transform Patent Work — But It’s Still a Tool, Not a Replacement

Matthew distinguishes between hype and reality:

AI accelerates search.

AI improves diligence.

AI assists with drafting first-pass descriptions.

AI can summarize claims and prior art.

But it cannot replace strategic judgment, claim drafting skill, or risk assessment.

High-risk filings will always require real attorneys — AI will mostly automate the repetitive work.

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6. AI Will Also Be Used by Patent Offices

Both sides of the process will deploy AI:

inventors,

attorneys,

examiners.

This creates an “AI arms race” where speed, accuracy, and training data become competitive advantages.

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7. The Future IP Attorney Is a Bridge Between R&D + Legal

Matthew argues that IP professionals must be bilingual — technical enough to understand engineering, legal enough to argue with examiners.

Tools can help, but human interpretation remains the differentiator.

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8. Closing Insight

AI will make IP work faster — but judgment, strategy, and communication remain the GC’s competitive advantage.

Invest now in a modern IP function, not when something breaks.

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